Charity type

Act fast — and efficiently with modeled surge response…

Forecast appeal surges, route urgency, and convert one‑time givers into sustainers without waste.

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Why Squark for disaster relief

Appeal surge forecasting

Plan staffing and media as interest spikes.

Geo & route optimization

Target donors by proximity and prior giving.

One‑time → sustainer

Transition emergency donors into monthly supporters.

Channel mix

Balance mail, email, and SMS for speed and ROI.

AI signals for relief appeals

Speed, geography, and follow‑ups — modeled

Models blend event timelines, geography, and donor history to guide rapid, effective outreach.

Proximity signals

Identify those most connected to the event.

Rapid response

Trigger high‑impact messages early.

Sustainer pathways

Predict who will continue giving monthly.

Channel priority

Focus where response will be highest.

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Case study spotlight

↑ Net revenueBetter early targeting
+ Monthly startsFrom emergency to recurring
Holdout‑validatedResults confirmed with controls

Model your next emergency appeal

Get a fast forecast and an activation plan your team can run this month.