Better fundraising starts with
better predictions...

Predict who to focus on, what to do next, and what it will do to revenue — with fundraising AI that works across your CRM, campaigns, and donor lifecycle.

AI-powered fundraising professional

The decisions Squark helps fundraising teams make

Donor predictions

Know who is most likely to give, lapse, upgrade, convert to monthly, or warrant a major-gift conversation.

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Targeted audiences

Build smarter audiences for direct mail, digital, monthly giving, reactivation, and upgrade.

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Next-best actions

Turn scores into plain-language recommendations: who to contact, what to ask, when to ask, and on which channel.

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Forecasting & activation

Forecast revenue and program yield, then push decisions into the tools your team already uses.

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Predictive decisioning for nonprofit fundraising

Predict who to focus on,
what to do next,
and what it will do to revenue

Squark turns donor data into scores, audiences, next-best actions, forecasts, and explainable recommendations your team can activate across CRM, email, direct mail, digital, and stewardship workflows.