AI Fundraising Type

Acquire more of the right donors, for less- with AI precision...

Squark scores prospects for response and gift value, predicts the best channel & timing, and suppresses low-likelihood names — so acquisition campaigns raise more with less waste.

Predictive prospecting visual

Why modeled acquisition wins

Identify high‑value prospects

Find lookalikes most likely to respond and convert in this campaign window.

Lower cost to acquire

Suppress low‑likelihood names to cut production and postage without hurting net.

Predict first‑gift value

Forecast gift size and response so budget, package, and list decisions are data‑driven.

Right channel, right moment

Recommend the best mix (mail, email, social, SMS) by segment and timing.

AI signals for acquisition

Likelihood, channel, and timing — in one score

Squark synthesizes recency, behavior, offer history, channel response, and market signals to recommend who to contact, how, and when — all optimized for net ROI.

Prospect response

Rankers tuned to acquisition response and first‑gift likelihood.

Gift value

Predict expected gift size to guide package, list, and budget.

Optimal timing

Wave & cadence recommendations by audience and channel.

Channel optimization

Identify the mix that delivers the best ROI — and scale with confidence.

Model my next acquisition drop

Case study spotlight

−7% CPA Lower cost to acquire in modeled campaigns
↑ Response Lift from suppression of low‑likelihood names
Holdout‑validated Clear lift confirmation with control groups

See your acquisition lift forecast

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