Squark ranks lapsed donors by likelihood to re‑give, prescribes save offers and frequency, and suppresses chronic non‑responders to protect ROI.
Focus on lapsed donors with strong probability to return.
Prevent over‑mailing with AI recommendations by donor and channel.
Select premiums/messages that bring donors back.
Trim waste without hurting net revenue.
Squark synthesizes recency, behavior, prior offers, and channel response to recommend who to mail, how often, and with what.
Predictive rankers for budget planning and wave design.
Suggest creative and premium that lift response for each cohort.
Automatically suppress wasteful touches across chronic non‑responders.
Trigger outreach at the moment re‑give likelihood peaks.
Bring a lapsed segment; we’ll show where to save, where to pause, and what to send.