Use case: Donor‑First Marketing

Donor-first marketing at scale, personalized…

Squark turns raw donor data into predictions and do‑this‑next recommendations across email, mail, social, and SMS—no code.

No‑codePredictive + GenerativeAI agents
AI‑powered donor‑first marketing visual

Donor‑first, not channel‑first

Understand preferences

Learn what each donor responds to across mail, email, social, and SMS.

Personalize next steps

Serve the next best message and offer based on real behavior.

Respect cadence & fatigue

Avoid over‑messaging with modeled frequency guidelines.

Cross‑channel activation

Push ready‑to‑use segments and instructions into your tools.

AI signals for donor‑first marketing

Right message, right channel, right time

Unified scores combine channel affinity, message themes, cadence tolerance, and conversion likelihood to guide every touch.

Next‑best message

Recommend copy/offer themes likely to resonate.

Channel affinity

Choose mail, email, SMS, or social based on predicted fit.

Cadence control

Guardrails that reduce fatigue and opt‑outs.

Lift forecast

Predict the incremental impact for each touch.

Learn more

Case study spotlight

↑ Conversion Higher response with donor‑first sequencing
↓ Opt‑outs Cadence control reduces fatigue
Faster creative Clear briefs speed execution

See your donor‑first plan

We’ll assemble a short plan for one audience: messages, channels, and cadence to raise more with less noise.