Use case: Donor Journey Optimization

Optimize the donor journey, from first touch to the next best gifts…

Reveal the moments that matter, fix drop‑offs, and prescribe messages that accelerate giving across channels.

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Journey analyticsFriction detectionPrescriptive actions
Donor journey analytics visual

Optimize the donor journey

Map common paths

Discover the journeys that actually lead to a gift.

Detect friction

Spot drop‑off points and diagnose why they happen.

Prescribe fixes

Get recommended copy, offers, and next steps to keep donors moving.

Forecast impact

Estimate lift and time‑to‑gift improvements by fix.

AI signals for journey optimization

Sequence analysis meets conversion science

Path mining, time‑to‑event, and step‑level propensities quantify where supporters stall and what unlocks the next step.

Path scoring

Rank journeys by probability and value.

Friction risk

Predict where donors drop and why.

Prescribed actions

Copy, offer, and channel moves tied to impact.

Time‑to‑gift

Forecast cycle time and improvement.

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Case study spotlight

↑ Stage‑to‑stage More donors progress between steps
↓ Time‑to‑gift Faster conversion with fewer touches
Validated Holdout tests confirm lift

Unlock your path‑to‑gift

We’ll analyze one journey and return fixes with estimated lift and cycle‑time impact.