Use case: Active Donor Churn Prevention (Pre‑Lapse)

Keep active donorsfrom lapsing...

Spot pre‑lapse signals and trigger interventions that keep donors engaged.

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Lapse risk detected
Identify donors trending to lapse before silence.
Renewal rate
More donors give again within the cycle.
Touches optimized
Right cadence lowers fatigue.
Net revenue retained
Protect value without overspend.

What this use case delivers

Pre‑lapse prediction

Detect donors trending toward lapse before they go silent.

Personalized save plays

Select offer, channel, and tone by donor.

Cadence optimization

Right number of touches to avoid fatigue.

Early warning lists

Weekly lists for rapid outreach and DM saves.

AI signals for retention

Proactive retention, not reactive reactivation

Models weigh engagement change, channel availability, and offer fit to prescribe saves.

Risk score

Likelihood a donor lapses within X days.

Message fit

The save message most likely to land.

Channel readiness

Reach donors where they’ll respond.

Cadence curve

Right number/frequency of touches.

Learn more

Case study spotlight

↓ Lapse rate Fewer donors go inactive
↑ Renewal More donors give again
↑ Net revenue Retained value beats reacquisition

Get your pre‑lapse save list

We’ll run a quick analysis and show the lift you can expect — and why.