Predict your donors’ next move
and what to do about it.
Squark turns raw donor data into predictions and plain‑language, do‑this‑next recommendations—delivered across email, mail, social, and SMS. No code. Built for nonprofit fundraising teams.
What Squark does
A single platform that helps you find the right donors, know the next best action, and prove impact—without hiring a data science team.
Find more likely givers
Predictive scores identify which prospects will give, churn, upgrade, or respond to each channel.
Next‑best action
Clear, plain‑language recommendations tell teams exactly what to do next for each donor.
Journey orchestration
Orchestrate outreach across email, mail, social, and SMS from a single do‑this‑next plan.
Revenue & KPI forecasts
See forward‑looking revenue, response, attrition, and ROI by channel, appeal, and segment.
AI agents
Automations trigger the next step—create segments, launch messages, or open tasks—no code.
No‑code data ingest
Drop in a CSV or connect your CRM and data warehouse. Squark does the heavy lifting.
Privacy & governance
Role‑based access, audit trails, and controls fundraisers can trust.
Integrations
Works with the tools you use—Salesforce NPSP, Raiser’s Edge, HubSpot, Snowflake, and more.
Built for fundraising leaders
Designed for nonprofit teams where results matter and time is limited—especially VP+ leaders who need clarity, confidence, and speed.
Chief Development Officer
Grow net revenue with accurate forecasts, actionable plans, and proof your board will trust.
VP/Director of Fundraising
Prioritize segments and campaigns with data‑backed “do‑this‑next” recommendations.
Annual & Mid‑level Giving
Lift response and average gift with precise targeting and channel picks for each donor.
Direct Response
Optimize creative, cadence, and offers for each audience without manual spreadsheet work.
Data/CRM
Connect data quickly and operationalize predictions into your CRM and channels.
Executive & Finance
Forward‑looking KPIs, scenario planning, and confidence in projections.
How Squark works
From data to decisions—fast.
1) Connect
Bring donor, gift, campaign, and channel data via file or connector. Squark cleans and prepares it.
2) Predict
Automated ML builds the right models for your outcomes—propensity, upgrade, churn, response, and more.
3) Activate
Push scores and next steps into the tools you use. AI agents help launch the work in a click.
Outcomes you can take to your board
Based on real results from organizations like yours.
+20%
Net revenue lift
‑50%
Acquisition costs
+99%
Response rate improvements
Ready to see Squark in action?
Schedule a personalized demo. We’ll use your goals and data to show the exact impact you can expect.