White paper
The next-best action playbook...
The Next-Best Action Playbook: Turning Donor Data Into Fundraising Decisions
How AI-driven recommendations transform donor engagement from reactive campaigns to proactive strategy.
Inside the paper:
- Why dashboards and scores alone still leave over-stretched teams with too much interpretation work.
- The four layers of next-best action: prioritize, prescribe, orchestrate, and learn.
- Practical use cases across annual giving, acquisition, reactivation, and leadership planning.
- How Squark turns predictions into plain-language do-this-next guidance across channels.
What you'll learn
Prioritize
Identify which donors and segments matter most right now based on value, timing, or risk.
Prescribe
Turn predictions into recommended actions, channels, offers, and cadences.
Orchestrate
Move recommendations into real workflows across email, mail, social, SMS, and more.
Learn
Measure outcomes and continuously improve the next cycle of decisioning.