Use case: Path to Donation

Reveal the path to donation, and keep donors moving…

Identify the steps supporters actually take to give, the drop‑offs to fix, and the messages that accelerate giving.

Get started Explore Download PDF
Path scoringDrop‑off diagnosisPrescriptive actions
Path to donation visualization

Know the path to donation

First‑touch to gift

See the steps that drive conversion by audience.

Nurture that works

Recommend the messages that advance donors.

Trigger points

Detect moments where small actions pay off.

Cadence & channel map

Plan the sequence across mail and digital.

AI signals for path‑to‑donation

Illuminate the steps that lead to a gift

Journey scoring highlights the few touches that make the difference — and the rest you can skip.

Step scoring

Quantify which step matters most.

Smart prompts

Copy and format nudges that work.

Timing windows

The best time between touches.

Next step

What to do now for this donor.

Learn more

Case study spotlight

↑ Gift rate More donors reach completion
↓ Cycle time Shorter time‑to‑gift
Less noise Fewer, more effective touches

Map your path‑to‑gift

We’ll deliver a simple path plan for one audience, with estimated lift and time savings.