Let’s get you back to the results that matter…

From grateful‑patient programs to research funding, Squark predicts who will give, lapse, upgrade, and how to reach them — compliantly and at scale.

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Net revenue lift
Typical improvement when campaigns are guided by Squark predictions.
Lower acquisition cost
Reduce waste by mailing and messaging only the donors who matter.
Direct‑mail uplift
+7% response and +9% net revenue demonstrated in affinity tests.
Time to value
Launch fast with a no‑code setup; act on plain‑language scores.

Predict what moves the mission — then create it

Grateful‑patient propensity (HIPAA‑aware)
Use compliant signals and consent‑based sources to prioritize outreach within your policies.
Compliance approach →
Research & trial appeals
Predict affinity for breakthrough science, treatment funds, and clinical‑trial campaigns.
Appeal matching →
Channel & cadence optimization
Trigger the right message at the right time across email, SMS, social, and mail.
Explore AI agents →
Mid‑level & major gifts
Surface capacity + affinity indicators for naming opportunities and capital equipment.
Prospecting guidance →
AutoML for small teams
No data‑science degree required — build, deploy, and act on predictions in clicks.
Platform overview →
Payment method prediction
Recommend ACH for likely recurring donors; reduce card fees and declines.
Payment optimization →
How it works

From donor data to results — in days, not months

Connect your CRM or upload a CSV. Squark’s predictive AI and AutoML generate donor propensities and next‑best‑action recommendations, while AI agents operationalize them inside the tools you already use.

1. Connect
Bring historical donor and campaign data from your CRM & channels.
2. Predict
Squark scores supporters for actions like giving, lapsing, upgrading, or sustaining.
3. Activate
Create audiences and trigger AI‑agent tasks in email, SMS, social, or direct mail.
4. Measure
Track impact and reinvest in what works — continuously improving models.
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Proven healthcare use cases

Sustainer growth
Recurring donors stabilize research and patient‑care funds.
Sustainer playbook →
Lapse prevention
Identify churn risk early and automate save‑series compliant messages.
Retention tactics →
Major‑gift pipeline
Rank prospects for capital projects and endowed research.
Upgrade playbook →
Event conversion
Turn race participants and gala attendees into donors.
Event tactics →
Direct‑mail uplift
Target households with strongest health‑issue affinity.
Direct‑mail results →
Offer testing
Predict which impact framings (equipment, care, research) move each segment.
Campaign lift →
Get started

Tell me more about Squark and Healthcare & Medical Charities

Share your details and we’ll send a briefing and follow up to personalize a demo.

  • Case studies showing +7% response and +9% net revenue in direct mail.
  • Checklist for launching a sustainer program with predictive AI.
  • ROI model tailored to your organization.

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