Match mission needs to donor motivations across channels – and keep net revenue growing.
Target donors who care about your community footprint.
Frame asks around programs people will support.
Grow and save sustainers with early‑warning churn scores.
Convert hands‑on supporters into givers.
Use proximity, need, and behavior to tailor messages, pick channels, and set cadence for net ROI.
Proxy indicators to align urgency with appeals.
Copy angles that perform by audience.
Optimize waves, reminders, and follow‑ups.
Monitor sustainers and mid‑level upgrades.
See which audiences, messages, and cadences will raise more – faster.