Net revenue lift
Typical improvement when campaigns are guided by Squark predictions.
AI for Animal Welfare Fundraising.…
Purpose‑built predictive AI for animal‑welfare fundraising — to grow sustainers, rescue lapsed donors, and optimize every campaign across email, SMS, social, and mail. No data‑science degree required.
Lower acquisition cost
Reduce waste by mailing and messaging only the donors who matter.
Direct‑mail uplift
+7% response and +9% net revenue demonstrated in affinity tests.
Time to value
Launch fast with a no‑code setup; act on plain‑language scores.
Predict the care your mission can fund — with AI anyone can use
Grow sustainers (monthly giving)
Find animal lovers most likely to start or upgrade recurring gifts. Prioritize outreach with sustainer propensity scores and one‑click audiences for email, SMS, and direct mail.
Sustainer playbook →Rescue lapsed donors
Identify LYBUNT/SYBUNT donors worth re‑engaging and who to suppress. Lower volume and cost while lifting response and net revenue.
Reactivation results →Adoption & campaign forecasting
Forecast event yield, match‑day results, and EOY outcomes before you commit budgets — then adjust channel mix in real time.
Forecast like a pro →Next‑best action & channel
AI agents trigger the right message on the right channel at the right cadence — so every appeal works harder.
Explore AI agents →Mid‑level & major gift signals
Surface supporters ready to step up — from adopters and fosters to high‑affinity donors — using upgrade and capacity indicators.
Prospecting guidance →Offer & premium optimization
Test creative, premiums, and offers — calendars, bracelets, naming opportunities — and let Squark predict which packages drive the most net revenue.
Campaign lift →How it works
From donor data to results — in days, not months
Connect your CRM or upload a CSV. Squark’s predictive AI and AutoML generate donor propensities and next‑best‑action recommendations, while AI agents operationalize them inside the tools you already use.
1. Connect
Bring historical donor, adoption, and campaign data from your CRM & channels.
2. Predict
Squark scores donors for actions like giving, lapsing, upgrading, or sustaining.
3. Activate
Create audiences and trigger AI‑agent tasks in email, SMS, social, or direct mail.
4. Measure
Track impact and reinvest in what works — continuously improving models.
Proven animal‑welfare use cases
Sustainer growth
Predict who will join monthly giving and the optimal first‑gift amount. Send human‑centered journeys that build lifetime value and kennel‑capacity stability.
Sustainer playbook →Lapse prevention
Spot at‑risk donors before they churn; automatically enroll them into rescue sequences.
Retention tactics →Adopter → donor
Convert adopters, fosters, and volunteers with conversion propensities and personalized asks.
Adopter conversion ideas →Direct‑mail uplift
Mail fewer, mail smarter: use affinity modeling to choose who gets which package — and who to suppress.
Direct‑mail results →Mid‑level & major upgrades
Pinpoint donors with upgrade and capacity signals for efficient, human outreach.
Upgrade playbook →Offer & premium optimization
Predict which offers and premiums drive the most net revenue by audience.
Campaign lift →Get started
Tell me more about Squark and Animal Welfare
Share your details and we’ll send the Animal‑Welfare briefing and follow up to personalize a demo.
- Case studies showing +7% response and +9% net revenue in direct mail.
- Checklist for launching a sustainer program with predictive AI.
- ROI model tailored to your organization.