Use case: Acquisition Targeting

Acquire more of the right donors with AI‑scored audiences…

Build look‑alikes from your best‑donor DNA, score lists and geos, and prescribe channel and cadence.

Look‑alike modelingList & audience scoringCross‑channel prescriptions
Acquisition targeting visual

Smarter acquisition targeting

Find net-positive prospects

Pinpoint audiences most likely to respond and deliver higher first-gift value.

Channel & cadence fit

Recommend the best mix and wave plan for each modeled segment.

List & budget planning

Forecast volume and revenue to set list sizes, packages, and spend.

Waste reduction

Suppress low-likelihood names to cut production and postage without hurting net.

AI signals for acquisition targeting

Response, value, channel, timing — in one score

Squark blends recency, behavior, offer history, and channel response to score who to contact, how, and when for the best net return.

Response propensity

Rankers tuned to acquisition response and first‑gift likelihood.

Gift value index

Predict expected gift size to guide package and list decisions.

Channel fit

Identify the mix that delivers the best ROI by audience.

First‑gift timing

Wave & cadence recommendations for peak conversion windows.

Learn more

Case study spotlight

−7% CPA Lower cost to acquire on modeled drops
↑ Response Lift from suppression + channel fit
Holdout‑validated Clear impact confirmed by controls

Model your next acquisition drop

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